Case Study : The Ramp Group18 Jan

Built by some of the most seasoned tech minds in the industry, Ramp Group had a world-class client list and a portfolio of technical accomplishments few could touch. But most of their potential clients didn’t know that. They needed to gain wider industry credibility—to educate the marketplace about what they did and how they did it differently—in order to compete successfully with much bigger, better known firms.

In just two years, Deb Sorenson helped Ramp Group make a name for itself in media ranging from the Seattle Times to Forbes Magazine. The firm achieved year-after year placements on important business lists, gained full page stories and profiles, and its principals began to serve as print and online columnists. They strengthened important industry relations, achieving the prestigious Service Provider of the Year award by the WTIA and the Puget Sound Business Journal’s list of 40 Under 40. “Deb helped us craft and deliver a message to the media and industry that enhanced our firm’s credibility, which was immeasurably important when we were sitting across the table from a potential client,” Ken Deering, managing partner.